- The farce behind fame and prosperity
- A Sensational Story of Murder, Madness, Glamour, and Greed
‘Maurizio Gucci had died for what he did - his name and his fortune - and not for who he was.’
Many of you will by now have seen the clip from Ridley Scott’s upcoming House of Gucci. We have to admit that what happened to the Gucci family is totally a sad story and a tragedy. Obviously it is not an easy job to manage a grande family business. Underneath the sheet of it, it’s the desire, the vanity, the craving to the power. As time passes, your eyes are blinded by it, your actions default to following your twisted mind.
- Before we get ahead of ourselves, a bit about the family’s early years.
Fashion’s geography shifted and expanded to include places like Italy and Spain in the post-WWII era: Vogue published its first International Fashions Issue in 1953. Jet travel, and the lure of la dolce vita, brought many tourists to Italy in search of adventure and product.
Gucci’s mystique at that time came down to quality and snob appeal. (Clerks in the packed Manhattan store, which closed for lunch every afternoon, were famously icy. “Being frosted by a Gucci clerk in New York is almost a status symbol,” The Atlanta Constitution opined in 1981. ) The brand was indeed a status symbol, one whose value lay not in the trendiness of its products, but in their lasting “rightness.”
- By the ’70s, the third generation of Guccis had entered the picture, and this is where the drama—and thus the movie—picks up.
The film is inspired by the shocking true story of the Italian fashion brand Gucci family empire. The story describes love, betrayal, depravity, revenge, and murder spanning thirty years. It allows us to see the meaning and value of a name, and how extreme a family is willing to fight for control.
Women's instincts are really accurate. The intuition of a confident woman is really terrifying. But if there is no way to express and use intuition well, it may be counterproductive in many cases. Because many people in this world also act rationally. Everyone needs some fusion of intuition and reason. People's hearts are changing too fast. Nothing is permanent. Persistence makes people miserable, it also makes people go crazy, or even go astray.
While it all ended in tears for the family, the house of Gucci, which is now owned by Kering, has never been stronger.
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